While most tequilas are aged in whiskey barrels, Calirosa sets itself apart by using prized red wine barrels, creating a smooth finish with refreshing red berry notes and its signature rosa hue.

For this campaign, the brand wanted to spotlight the playful theme “We made tequila blush.” With limited assets consisting of product imagery and editorial photos, we focused on sharing approachable recipes and inspiring hosting ideas to authentically connect with audiences on Pinterest.

By also tapping into timely trends such as “Barbie themed Pink Cocktails,” we ensured the campaign stayed culturally relevant and resonant.