Bluejay set out to strengthen their brand identity across their social media channels in order to connect more meaningfully with their audience.

I created a series of optimized templates for both organic and paid campaigns, leveraging curated inspirational imagery, cheeky copywriting, and playful illustrations to highlight their product’s features while also reflecting the brand’s family values via helpful tips + tricks.

The result was a more cohesive and engaging presence that resonated with their community.